We have an online shopping cart and we sell products to all 48 states. We’ve been fortunate that we’ve been able to instill trust in our customers, particularly those who are far away from New England! Our goal back when we started optimizing our website was to not only become a presence for people in need of tools, but also create a sense of trust so that they would actually buy from us, once they found us!
How do you determine if a website is credible?
1. Page design / presentation is a huge one. It’s not necessarily a dealbreaker if the site isn’t quite as polished as you might like, but it can influence whether people decide to stay and look around – much like a store front! If it’s clear that time has been invested in maintaining it (an ecommerce website might have a large volume of products, and lots of detail about those products e.g., customer reviews, videos, support and documentation), then that is a good sign!
2. Are there a lot of misspellings on the site? Another indicator it may not be on the up-and-up.
3. Has it been updated recently? Do they have a blog? Blog entries are usually dated – a good way to tell if the business is actively updating their website.
4. Is there a shopping cart? Do you see https in the search bar when you are in the checkout section? The “s” at the end of http means the site is secure.
Here is a screen shot of our website when you add something to the shopping cart:
You can see the lock image along with the https:// to indicate secure shopping.
Is the company or business connected with the Better Business Bureau or other reputable business-vetting entities?
5. And lastly, my own personal favorite: Google the website in question! I find that Googling the website / company name with words like “reviews” next to it is a great way to determine the legitimacy of the business. Interestingly, we worked with a not-so-reputable SEO company a couple of years ago and, at one time, Googling their name along with “fraud” or “scam” brought up their own website. They added their own content with keywords a business wouldn’t normally want associated with them – because they were trying to practice “reputation management” – basically, bury any bad reviews by creating their own content using these same negative keywords. So their website rises to the top with their own, controlled content.
Here’s an example of how this works. This is an actual line from their website, I’ve removed their name:
“With so many scams out there, you should instead turn to our leading SEO company, __________, to help with all your Internet marketing needs. ”
I’m happy to report, after Googling them again, that their own content has sunk down again. Google has done a great job managing these underhanded tactics. So I would recommend using words like “scam” and “fraud” to see if you can uncover any dirt on a company you are considering working with! If you see their own website pop up with these words, that’s probably a bad sign, and I would encourage you to dig deeper…
Do you have any tactics for determining if a website is legitimate? Please share them in the comments section below!
Thanks to Michael for sharing these nice pics of his bike on the PRO 1200 lift table with us. He says, “Garage building a 30″ frame laying Road Glide with my Pro 1200.” It’s coming along nicely! Thanks for sharing the pics – you’re making good progress!
“1st [time] buyer, I bought the 1200 semax motorcycle lift not only was I very satisfied with the lift but I am also very satisfied with the customer service. I deal with people all day long and your company made me feel “the customer comes first”. Very polite and helpful. I wish everyone did business the way you do! Thank you so much for your product and support!”
We want to thank Dennis is Decatur, Il, for sending us some great pics of his 1999 FLSTS Heritage Springer (named “Deerslayer”!) getting some work done on the PRO 1200 motorcycle lift. He also sent us these comments:
“I LOVE it – sure beats bending over to work on the bike. I used to have a Pitbull Lift Jack. I was the only one around here in Decatur, Il. that had one. Now I am the only one in Decatur that has one of these awesome lifts. Love being able to work on the bike and not having a sore back. Thank You.”
-Dennis K., Decatur, Illinois
We are happy to hear you are satisfied with the lift, Dennis – and we are also glad you are preserving your back!
RDL Equipment Sales and Service LLC in Rehoboth, MA posted some great pics of vehicles, including a Ariens deluxe 28″ snowblower, a BadBoyMowers 60″ Outlaw stand-on mower, and a Honda TRX250 ATV, they are servicing on their PRO 1200SEMAX lift table to their Facebook page.
This is what they tell us about their lifts:
“So far so good, thanks. Matches my branding colors and logos. I’ll have to grab a pic of the other table too, again colors are great made the purchase even easier. Great product, thanks again.”
We’ve had a couple of comments on our PRO 600048 Midrise Scissor Lift that we wanted to share. This lift is ideal for lifting cars, vans, and light-duty trucks, and perfect for tire, wheel and brake related repairs, collision repair work and new car preparation.
“I am very pleased about the Mid Rise Lift. Works well, I use it for working on my old cars, not for business. All lifts have some drawbacks, it all depends on what you are using it for. Scissor lift works the best for me. Thanks,”
-John B. Hampstead, NH
Lift is fine! Works well.
-Glenn G., Beverly, MA
Visit Clark Heintz Tools & Equipment LLC at 1298 Rte 3A in Bow, NH or call Clark directly at 603-234-2612.
6,000 lb lifting capacity Portable trolley supports pump and moves lift
Twin hydraulic cylinders
Easily adjustable sliding radius arms
Automatic two position safety lock
Swivel pads standard
Optional drop in height adapters available
Thanks to Jeff in Greenwich, NY for his comments about the PRO 1200 Motorcycle Lift – and the photo of his Aprilia on the lift!
“I use it every day to work on one of my bikes…… very happy with it.” When I asked him the other bikes he is working on, he replied, “Another Aprilia, few Hondas and a Suzuki dual sport for when it rains :-)”