How can you tell if a website is credible?

We have an online shopping cart and we sell products to all 48 states. We’ve been fortunate that we’ve been able to instill trust in our customers, particularly those who are far away from New England! Our goal back when we started optimizing our website was to not only become a presence for people in need of tools, but also create a sense of trust so that they would actually buy from us, once they found us!

How do you determine if a website is credible?

1. Page design / presentation is a huge one. It’s not necessarily a dealbreaker if the site isn’t quite as polished as you might like, but it can influence whether people decide to stay and look around – much like a store front! If it’s clear that time has been invested in maintaining it (an ecommerce website might have a large volume of products, and lots of detail about those products e.g., customer reviews, videos, support and documentation), then that is a good sign!

2. Are there a lot of misspellings on the site? Another indicator it may not be on the up-and-up.

3. Has it been updated recently? Do they have a blog? Blog entries are usually dated  – a good way to tell if the business is actively updating their website.

4. Is there a shopping cart? Do you see https in the search bar when you are in the checkout section? The “s” at the end of http means the site is secure.

Here is a screen shot of our website when you add something to the shopping cart:

nhproequip secure shopping cartYou can see the lock image along with the https:// to indicate secure shopping.

We also display our security certificate link on our home page. secure website nhproequip.comIt is clickable and takes you to a page that validates our website as being secure. It states the following:

Issued to:
Validity Status: Valid
Validity Period: 01/01/2014-02/01/2015 – (This date will be updated in February 2015)

5.  And lastly, my own personal favorite: Google the website in question! I find that Googling the website / company name with words like “reviews” next to it is a great way to determine the legitimacy of the business. Interestingly, we worked with a not-so-reputable SEO company a couple of years ago and, at one time, Googling their name along with “fraud” or “scam” brought up their own website. They added their own content with negative keywords  because they were trying to practice “reputation management” – basically, bury any bad reviews by creating their own content using these same negative keywords.

Here’s an example of how this works. This is an actual line from their website, I’ve removed their name:

“With so many scams out there, you should instead turn to our leading SEO company, __________, to help with all your Internet marketing needs. ”

I’m happy to report, after Googling them again, that their own content has sunk down again. Google has done a great job managing these underhanded tactics. So I would recommend using words like “scam” and “fraud” to see if you can uncover any dirt on a company you are considering working with! If you see their own website pop up with these words, that’s probably a bad sign, and I would encourage you to dig deeper…

Do you have any tactics for determining if a website is legitimate? Please share them in the comments section below!

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Plasma Cutter 60 Amp Air Pressure & Amperage Settings

Plasma Cutter 60 Amp Air Pressure Amperage Settings

Visit Versa Cut 60 Plasma Cutter Product Page to learn more.

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Elevator 1500 Motorcycle Lift Review from Robert in North Carolina!

Robert of Blowing Rock, North Carolina writes this review of his Elevator 1500 Motorcycle Lift:

“I love the lift and the customer service and Dealing with Clark was great!! I’m very pleased with the lift!!

We’re so glad to hear the lift and service were to your satisfaction, Robert! Thank you for taking the time to submit this review of the lift!

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Everett in Puyallup, WA Reviews the PRO 1200 Motorcycle Lift

Thanks to Everett in Puyallup, WA for this great review left on our website of the PRO 1200 lift:

“I am very please with the lift, it is quality built…comparable to another high end lift company that I have used for the last two years. This was a great alternative to the other lift that costs many $$$ more. Great product and well built…well worth the money.”

Visit the PRO 1200SEMAX that Everett purchased here.

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Harley Davidson ’49 Pan Head (Hydraglide) Restoration Project Using PRO 1200 Lift

Thanks to Brian J., of Fairfield, Connecticut, for his review of the PRO 1200 Motorcycle Lift and this great pic of a ’49 Pan Head that he is restoring! Check out part 2 of his review below where he briefly describes why it was named “Hydraglide,” and some detail about his project.

“Love my new lift. Looks like its built better than the three lifts the bike shop uses in my building. Got this lift to restore a ’49 Hydraglide. Only put it up ‘n down a dozen time before the bike is totally in pieces. Now it’s my work bench lol. Would highly recommend it to anyone or any shop.”

He added:

“It’s actually ’49 Harley Pan Head. Called a Hydraglide because its the first year Harley used telescopic / hydraulic front end. Up until 1949 all front ends were springers. Guess you can call it a barn find. Widow of owner sold it to me. Very rough condition but all original. Must have been sitting at least 20 years last time it was moved. Will be a long process but that’s all the fun.”

Harley Davidson '49 Pan Head  (Hydraglide) Restoration Project

Harley Davidson ’49 Pan Head (Hydraglide) Restoration Project

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Michael in RI lifts his Road King with PRO 1200 Motorcycle Lift

Thanks for your review of the PRO 1200 Motorcycle Lift, Michael! We are glad to hear working on your bike is easier with it!

“So far it’s been great! The shipping communication was first rate. It let me know exactly when it was going to arrive.

I’m doing a major job on my Road King now and working on the lift makes it so much easier. I regret not getting the side extensions to make getting the bike on the lift safer and easier but budget concerns prevented the added expense, maybe I can purchase the kit later.”

Michael C., North Kingstown, Rhode Island

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Pups Explore the PRO 1200 Motorcycle Lift at Scorpion Choppers

Thanks to Anthony @ Scorpion Choppers for letting us steal his Facebook photos of his dogs using the PRO 1200 motorcycle lift! Usually we steal pics of our customers’ bikes on the lift, but I think this is a nice change of pace!

Visit their website at the link above or check out their Facebook page here:

puppies on the pro 1200 motorcycle ATV lift
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Motorcycle Rides Rallies and Events October 2014

If you have an event to add, please leave a comment with date, location and event name and I will be sure to add it. If you have a link for more information, please feel free to post that, too.

October 1

10/1 – 5 – 14th Annual Autumn Thunder Beach Motorcycle Rally – Panama City Beach, FL

October 2

10/2 – Twin Peaks 501 Bike Night – Little Rock, AR
10/2 – 5 – Las Vegas BikeFest – Las Vegas, NV
10/2 – 5 – Candy Creek Rally – Barnsdall, OK

October 3

10/3 – Freedom Bikers Night – Middleboro, MA
10/3 – 5 – The Race of Gentlemen – Wildwood, NJ
10/3 – 5 – Texoma ABATE Real Fun Poker Run – Bells, TX

October 4

10/4 – 19th Annual Cuffs Run – Apache Junction, AZ
10/4 – Breast Cancer Awareness – Colorado Springs, CO
10/4 – Tom Dale 1st Annual Memorial Poker Run – Pueblo, CO
10/4 – Rally Fur Paws Fall Run – Kanata, ON CAN
10/4 – Ride For the Y – Meriden, CT
10/4 – Riding for Wreaths Poker Run – Lakeland, FL
10/4 – Frisco’s Memorial Poker Run – Lake Placid, FL
10/4 – Bears for Bears Poker Run – Middleburg, FL
10/4 – K9’s for Heroes – Augusta, GA
10/4 – 2nd Annual Operation Santa Springfield Honor Ride – Bloomington, IL
10/4 – St. Tammany Riding Club Northshore Charity ride – Covington, LA
10/4 – Vets Helping Vets Poker Run – Bossier City, LA
10/4 – Ride Like Madd – Hubbardston, MA
10/4 – 4th Annual Run in the Name of Love Ride – Grand Rapids, MI
10/4 – A Friend in Need Poker Run – Oxford, MI
10/4 – Governor’s Ride for Wounded Warriors of Mississippi – Richland, MS
10/4 – Heritage Fall Open House – Concord, NH
10/4 – Atlantic County Harley Fall Open House – Galloway, NJ
10/4 – Benefit Poker Run for Our Veterans – Spotswood, NJ
10/4 – LCpl Jon T. Hicks 2nd Annual Memorial Run – Cherry Hill, NJ
10/4 – Sabretti’s Abretti’s Best Bike Awards Event – Hopatcong, NJ
10/4 – 4th Annual Ride for Our Soldiers – Brooklyn, NY
10/4 – Fugtoberfest – Chestnut Ridge, NY
10/4 – Indoor Cancer Run – Geneva, NY
10/4 – Winterizing Seminar – Macedon, NY
10/4 – Iron and Steel-NYC to Quantico – New York, NY
10/4 – Combat Skills Charity Motorcycle Run – Clovis, NM
10/4 – 8th annual The Miracle League Ride – Raleigh, NC
10/4 – Scary Larry Cemetery Ride – Bowling Green, OH
10/4 – Hocking Hills Poker Run – Logan, OH
10/4 – Operation S.T.A.T. Ride Through History – Painesville, OH
10/4 – Legion Riders Oktoberfest Poker Run – Elmore, OH
10/4 – Books and Bears Charity Ride – Mount Vernon, OH
10/4 – Oklahoma Oil Museum Poker Run – Seminole, OK
10/4 – Seaba Station Motorcycle Swap Meet – Warwick, OK
10/4 – Philadelphia Outlaws MC Fall Swap Meet – Philadelphia, PA
10/4 – Big Ash Biker Bash
10/4 – Mars VFW Poker Run & Car Cruise – Mars, PA
10/4 – 34th Annual Toy Run Benefits Portersville Food Pantry – Butler, PA
10/4 – Fall Open House and Swap Meet – Chester Springs, PA
10/4 – Annual Corn Roast – Gettysburg, PA
10/4 – PA Rallies Endless Summer Sun Car and Truck Show – Hershey, PA
10/4 – PA Wounded Warriors Charity Poker Run – Camp Hill, PA
10/4 – Demo Days at Ocean State Harley Davidson – Exeter, RI
10/4 – 1st Annual Motorcycle Showdown – Belton, TX
10/4 – 5 – Texas Harley Racers’ Reunion – Holland, TX
10/4 – Wheelhouse Motorcycle Rally – La Porte, TX
10/4 – 3rd Annual Wilbarger County Breast Cancer Fun Ride – Vernon, TX
10/4 – Hogs and Dogs Saturday – Bristol, VA
10/4 – Fall 2015 Model Year Open House – Prince George, VA
10/4 – Anniversary ride – Surprise gathering – Richmond, VI
10/4 – Wilkins Zombie Run – Barre, VT
10/4 – Pink Party Ride – Essex Junction, VT
10/4 – Rally for the Rescued – Oshkosh, WI

October 5

10/5 – American Legion Riders Post 2 – Bristol, CT
10/5 – American Legion Riders Fall Foliage Ride – Bristol, CT
10/5 – CMRA 34th Annual Toy Run 2014 – Meriden, CT
10/5 – Annual High Country Toy Run – Colorado Springs, CO
10/5 – 30th Annual Peotone Motorcycle Swap Meet – Peotone, IL
10/5 – 3rd Annual Ricey’s Run – Peabody, MA
10/5 – Sonshine Rally – Belmont, NC
10/5 – Ride for Autism Speaks, Philadelphia – Camden, NJ
10/5 – Blue Knights NJ XV Frost on the Pumpkin Ride – Hazlet, NJ
10/5 – Ride to Rebuild – Deptford, NJ
10/5 – 1st annual Lithia Chrysler Jeep Dodge Ram of All American Bike Run – Santa Fe, NM
10/5 – FDNY-Marine Corps Association Iron and Steel-NYC to Quantico – Brooklyn, NY
10/5 – Support Our Heroes Poker Run – New Windsor, NY
10/5 – Seaba Station Motorcycle and Car Show – Warwick, OK
10/5 – Rally Around the Pits Motorcycle Rally and Adoption event – Edmond, OK
10/5 – 999 The Hawk Bike Nights at McDonalds – Allentown, PA
10/5 – 20th Annual Stevie Ray Vaughan Remembrance Ride & Concert – Dallas, TX

October 6

10/6 – Biker Church – Tonawanda, NY

October 9

10/9 – 2014 Oklahoma State HOG Rally – Claremore, OK
10/9 – Twin Peaks 501 Bike Night – Little Rock, AR
10/9 – 12 – Colonial Beach Bikefest – Colonial Beach, VI

October 10

10/10 – 12 – Cruisin’ the County – Big Bike Weekend – Redding, CA
10/10 – 12 – Corpus Christi BikeFest – Corpus Christi, TX
10/10 – 12 – CC Bike Rally – Corpus Christi, TX
10/10 – 12 – 22nd Annual Pig Roast – Johnson City, TX
10/10 – 12 – 18th Annual Desert Thunder Children’s Charity Motorcycle Rally – Las Vegas, NV

October 11

10/11 – 6th Annual Asperger Connection Poker Run – Huntsville, AL
10/11 – Boanerges Bug Run to Benefit Abba Shrine Transportation Fund – Mobile, AL
10/11 – SACS Ride for Peace – Hardy, AR
10/11 – Amazing Maddie Run – Perryville, AR
10/11 – Wreathes Across America Poker Run – Jacksonville Beach, FL
10/11 – All American Ride for the Tatas – Winter Haven, FL
10/11 – 2nd Annual Jim Calnan Memorial Poker Run – Lake City, GA
10/11 – Sonic Drive-In Bike Night – Lawrenceville, GA
10/11 – Mommy’s Haven Bike Run – Munster, IN
10/11 – 42nd Annual Kalamazoo Motorcycle Swap Meet – Kalamazoo, MI
10/11 – Granite State Chili Cookoff – Lebanon, NH
10/11 – Rider’s Rodeo – Cherry Hill, NJ
10/11 – Monas 3rd Times A Charm Bike Run – Cortland, NY
10/11 – McDermotts Harley Fall Open House – Fort Ann, NY
10/11 – NYC Octoberfest – Manhattan, NY
10/11 – Oktoberfest Open House – New Windsor, NY
10/11 – Red Knights MC Chapter 7 1st Ride for a Cure – Graham, NC
10/11 – 2014 Ride for the Vets Poker Run – Tulsa, OK
10/11 – 4th Annual Supporting Our Troops Ride – Gaffney, SC
10/11 – Jewett Jalopy Jamboree – Jewett, TX
10/11 – Lone Star Ride for Vets – McKinney, TX
10/11 – BACA Cross Timbers Fund Raising Ride – Mineral Wells, TX
10/11 – Hogs, Hot Rods, and Hooch – Fredericksburg, VA
10/11 – S.O.D. MC 2nd Annual Autism Poker Run – Prince George, VA
10/11 – SODMC 2nd Annual Poker Run -Prince George, VA
10/11 – Groves Hick-a-billy Throwdown – Winchester, VA
10/11 – Hampton Roads 36th Anniversary Party – Yorktown, VA

October 12

10/12 – Ride for Freedom Poker Run – Danbury, CT
10/12 – Fall Biker Bash 20th Annual – Danbury, CT
10/12 – Ride-In Bike Show – Danbury, CT
10/12 – DuKane ABATE 28th Annual Toy & Food Run – Elburn, IL
10/12 – 10th Annual Pig Roast and Bike Run – Hampton, NH
10/12 – 32nd Annual Toy Run – Hammonton, NJ
10/12 – Steel Crusaders – Jersey Crew 3rd Annual Oktoberfest – Bridgewater, NJ
10/12 – Ride to Greenwood Lake – Lakewood, NJ
10/12 – Oklahoma City Motorcycle Swap Meet – Oklahoma City, OK
10/12 – 7th Annual Boy Scout Camp Motorcycle Benefit Ride – Jonestown, PA
10/12 – Operation Christmas Child Ride – Essex Junction, VT

October 14, 2014

10/14 Motorcycle Permit Class Essex Junction, VT

October 16

10/16 – Twin Peaks 501 Bike Night – Little Rock, AR
10/16 – 19 – 22nd Annual Biketoberfest Swap Meet – Daytona Beach, FL
10/16 – Fourth Watch MC – Open House – Hackensack, NJ

October 17

10/17 – 18 – Run with the Nuns VIII – Shreveport, LA

October 18

10/18 – 1st Annual Rally on the River – Camden, AR
10/18 – Run for the Hills – Fountain Hills, Cave Creek, Gilbert, Scottsdale, and Phoenix, AZ
10/18 – 4th Annual Graveyard Gamblers MC Blackjack Party – El Cajon, CA
10/18 – 9th Annual Tickled Pink Breast Cancer Awareness Poker Run – Panama City, FL
10/18 – Poker Run to Benefit Lillyana – Palm Bay, FL
10/18 – Cruisin for Cleavage – Springfield, MO
10/18 – North Union Church of God 2nd Annual Fall Motorcycle Ride – Mint Hill, NC
10/18 – Protectors LEMC 1st Annual Bikers For Boobies Go-Go Bar Poker Run – Port Monmouth, NJ
10/18 – Fill-A-Need Foundation and Paul Teutul Senior OCC – Rochelle Park, NJ
10/18 – New York City Harley Davidson Fall Open House – Long Island City, NY
10/18 – Cold Weather Gear Seminar – New Rochelle, NY
10/18 – Hope For Irina – Manheim, PA
10/18 – 2nd Annual Poker Run/Pig Roast – Columbia, PA
10/18 – Limerick Bowl Benefit Run – Limerick, PA
10/18 – Hope for Irina Ovarian Cancer Benefit Cruise – Manheim, PA
10/18 – Halloween Bash – Washington, PA
10/18 – East Tennessee Charity Riders 7th Annual Elderly Benefit Poker Run – Dayton, TN
10/18 – Sixth Annual Ables Springs Fire & Rescue Poker and Fun Run – Terrell, TX
10/18 – Find A Cure Scavenger Hunt – Barre, VT
10/18 – 10/19 The Forks of Delaware Gun Show – Allentown, PA

October 19

10/19 – Harvey C. Irons Memorial Make-A-Wish Ride – Augusta, NJ
10/19 – Akron Motorcycle Swap Meet – Fall Edition – Tallmadge, OH
10/19 – Fall Coyote Drive in Motorcycle Swap Meet – Fort Worth, TX
10/19 – Alvin Blue Santa Motorcycle Ride & Bike Show – Alvin, TX
10/19 – Project Lifesaver Bringing Loved Ones Home – Newport News, VA

October 23

10/23 – Motorcycle Winter Storage and Cleaning Seminar – Branford, CT
10/23 – Bikes & Babes by the Bay – Tampa, FL
10/23 – Twin Peaks 501 Bike Night – Little Rock, AR
10/23 – 26 – Halloween Biker Bash – Sparks, OK

October 25

10/25 – HOGtoberFest XXVI – Tucson, AZ
10/25 – 2nd Annual Officer Kevin Tonn Memorial Poker Ride – Galt, CA
10/25 – WPSF Shallow Grave Ride – Woodstock, GA
10/25 – Cooper Kids Toy Run 20th Annual – Paulsboro, NJ
10/25 – Geneva Harley Halloween Party – Geneva, NY
10/25 – Owasso VFW Auto Show – Owasso/Tulsa, OK
10/25 – Erie Harleyween Party – Erie, PA
10/25 – Battlefield Annual Car Show – Gettysburg, PA
10/25 – AHDs Tailgate Party – Mechanicsburg, PA
10/25 – HalloWings of Hope Charity Ride – Burleson, TX
10/25 – Biker Bash – Granbury, TX
10/25 – 9th Annual Thanksgiving Basket Food Run – Harker Heights, TX
10/25 – Red River Valley Motorcycle Ride – Whitewright, TX
10/25 – Aidan’s Ride through the Countryside – Morgantown, W.VA
10/25 – 10/26 Bayside 2015 H-D Model Demo Truck – Portsmouth, VA

October 26

10/26 – Viking Productions Annual Fall Motorcycle Swap Meet – Stafford, CT
10/26 – Zuhrah Motor Heads Motor Sports Swap Meet – Savage, MN
10/26 – 3rd Annual Hell on Wheels – Ruskin, FL
10/26 – Bikers for Babies Motorcycle Poker Ride – Springfield, MO

October 30

10/30 – Twin Peaks 501 Bike Night – Little Rock, AR

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Lindell in Oklahoma City Leaves Review of PRO 1200SEMAX Purchase

Thanks to Lindell in Oklahoma City for leaving this nice comment on our website!

“I talked with Clark several times before I purchased the lift. He was always able to answer my questions. I did a lot of research on lifts prior to my purchase, and couldn’t find a better product and price. The lift was shipped and I received emails daily about the shipment. it arrived at the terminal here in Oklahoma City, Ok (Estes Motor Freight) right on schedule. They were kind enough to load it on to my trailer for me at no extra charge. I did give the forklift operator a nice tip. No transit damage, crating/packing was excellent. Got it home and put together and wow is it nice not to have to crawl around on the floor anymore. I have several friends who will be ordering one of these from Clark soon. Happy camper! Thanks Clark.”

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Scorpion Choppers in New Jersey Happy Owner of PRO 1200 Motorcyle Lift, Phoenix Tire Changer, Wheel Balancer

Bought 2 full motorcycle lift packages, A tire machine and a wheel balancer with all the motorcycle adapters and everything shipped super fast and works great, I couldn’t be happier and every time someone asks where I got my Equipment I proudly say, ask for Clark Heintz, he is the man!!!

Anthony Caruso
Scorpion Choppers
Freehold, New Jersey

Posted in automotive tools, business relationships, customers, motorcycle lift, motorcycle lift review, PRO 1200 Motorcycle Lift, PRO 1200 review, tire changer review, wheel balancer review | Tagged , , , , | Leave a comment